Introducing: LUCID, The Next Generation of Content Manager

Leonardo is excited to announce the launch of LUCID Content Manager, the future of hotel content distribution. Our new platform is the next generation of our enterprise media distribution platform. Leonardo has been distributing hotel photos and other media for over 20 years. We have long been at the forefront of distribution innovation, and we’re excited to continue in that role with our new system.

With this new platform, we’re expanding the capabilities of our technology beyond media. LUCID Content Manager distributes all static or descriptive hotel content to travel channels. We now have brand-approved textual content like contact information, amenity lists, policies, room descriptions, and so much more.

We built this new platform based on continuous conversations with travel channels and hotel brands to make content distribution easier for both.

LUCID is a leap forward in how the travel industry manages, sources, and shares static hotel content. We’re making it easier for hotels and hotel brands to centralize all static content into one reliable source – while giving travel channels a single source of truth for hotel content.

Some of the key features of LUCID for both hotel brands and travel channels:

• Enhanced room types: associate photos, descriptions, amenities, and more to designated room codes for easier ingestion by channels
• Property and marketing textual content: contact and geolocation data, hotel type, amenities, local attractions; everything that describes a hotel, LUCID stores and shares
• Restaurant & events: types, codes, features, square footage, cuisine, everything needed to market ancillary revenue sources on specialty channels
• Selective distribution: decide where content is sent on key channels
• In-depth reporting: granular reporting and alerts to ensure best practices are consistently met
• Multi-lingual interface: support global teams with a media management system available in multiple languages

“The launch of LUCID constitutes years of work from our team,” explains Paul Gillard, President at Leonardo. “We have reimagined how hotels distribute content and how travel channels source it, beyond what anyone in the industry is doing today. In doing so, we’ve rebuilt our technology from the ground up to serve the needs of the rapidly-changing hotel industry.”

In today’s travel landscape, travel shoppers and travel channels expect more information than ever. Shoppers are searching based on experiences, specific amenities, proximity to specific sites, and so much more. With LUCID, hotels can share all of this information, and travel channels can more easily standardize it.

“As we’ve built LUCID, we’ve been talking to our hotel and technology clients,” says David Sgroi, VP of Sales. “At every meeting, every conference, everywhere, the same points have been coming up. Travelers want more data; they want more information. With LUCID, we’re making it easy to share and to source visual and textual content.”

To learn more about LUCID Content Manager, contact our team.