How Coca-Cola Delivers the “Big Idea” through Storytelling

Even as technology changes, marketers are still making effective use of fundamental marketing principles like storytelling. In this video by Econsultancy, Christy Amador, Global Interactive Marketing Strategist at Coca-Cola, talks about how Coca-Cola uses storytelling (a technique we’ve used since the beginning of time) to deliver their “Big Idea” and how other companies can do the same.

At the end of the day it’s about making people happy, creating wonderful content and telling a great story through relevant marketing channels. Think about how you can do this for your hotel!

Read the full article by Econsultancy: The Changing Face of Narrative in Content Marketing and Campaigns