3 ways vanity websites help hotels recover faster from COVID-19’s tourism impact
Based on expert analysis, a balanced marketing mix is key to maintaining rates while steadily increasing occupancy as travel recovers from COVID-19. Keep public rates high and discount on opaque channels that won’t tarnish your brand. As part of that marketing mix, read our strategies to audit and improve travel channels. Your website, [...]
Above Property selects Leonardo to power media management for their innovative travel platform
As a fellow technology company, Above Property understands the value of automation. They provide hoteliers with a cloud-based platform with innovative CRS, Revenue Management, Property Management, Distribution, Internet Booking Engine, Call Center, House Keeping, and Maintenance solutions. Above Property recently acquired their [...]
Introducing: COVID-19 Communications Pop-up for Hotel Websites
Our technology partner, Bookassist, has launched a new feature that will help hotels and restaurants effectively communicate their COVID-19 related measures and updates. No one will stay at a hotel or eat at a restaurant unless they feel safe in doing so. People will increasingly favour brands that clearly demonstrate a strong [...]
Why you should choose Leonardo as a Bookingsuite Webdirect Alternative
You’ve likely heard that BookingSuite is discontinuing their website platform services. All customers will have access to the content management system until November to download their website. It’s essential for anyone with a BookingSuite website to transfer that site sooner rather than later. Having your website go down for [...]
Ten Blog Content Ideas for Hotels During COVID-19
Your hotel blog is normally all about amazing reasons to visit your area and stay at your hotel. We know that hotels may be struggling with figuring out what to post as they figure out their COVID-19 marketing strategy. Here are ten blog ideas to add to your content calendar. If you don’t have a blog – or don’t have the time to [...]
Marketing for the early recovery stages: top of funnel marketing for hotels
Most travel plans are on pause right now, but hotels should be preparing as different markets begin to open up or lift restrictions. Today we’re sharing top-of-funnel strategies that the hotel industry can implement to start building awareness and demand in the early phases of travel recovery. While travel is on pause, we [...]
Local marketing for hotels’ COVID-19 recovery
Analysis of how hotels flourished after previous recessions consistently shows that marketing is an essential tactic to avoid slashing rates and boost occupancy quickly. Hotels need to balance cutting costs with marketing investments. But the next step is deciding where to invest in marketing. The specific segments, traveler [...]
Leonardo strengthens connection with Concur’s mobile managed travel app
We are excited to share the news that we have enhanced our connection with our long-standing partners, SAP Concur. As the industry-leaders in travel management software, Concur helps 48,000 companies organize travel bookings and expenses. Leonardo has been Concur’s hotel media provider of choice for over a decade. Throughout this [...]
Virgin Hotels partners with Leonardo’s new Content Manager to centralize media management and distribution
We are pleased to share that we have partnered with Virgin Hotels to distribute their media to the industry’s most comprehensive network of travel channels. As a rapidly expanding hotel brand with locations opening across the United States, Virgin Hotels knew they needed to automate media distribution to increase revenue, [...]
Invest in new photography: marketing strategies for COVID-19
Photos are your opportunity to make a good first impression online. High-quality hotel photography has been proven to increase conversion rates and revenue, but with changing technology, photos can quickly show their age. What looked good on the average screen three or more years ago may look dated now. It’s essential that your [...]