All
Meltdown and Spectre Vulnerabilities: What You Need to Know
What hotels, chains, and channels need to know about the recent Meltdown and Spectre vulnerabilities.
If a Picture is Worth a Thousand Words – Video is Priceless
At the risk of sounding cliché, we already know that a picture is worth a thousand words. A picture can tell a story online in a way that is informative as well as engaging, and provide details to travel shoppers that words could never convey. This being said, the key to success will be moving beyond simple photos and pushing [...]
3 Characteristics of the Top Business Travel Hotels
Conde Nast Traveler recently came out with results from a poll asking travelers, what are the best hotels for business travel? The results featured hotels in 15 of the most popular business travel cities around the world. Included on the list is the Four Seasons Seattle, the InterContinental San Francisco, The Ritz-Carlton [...]
How Coca-Cola Delivers the “Big Idea” through Storytelling
Even as technology changes, marketers are still making effective use of fundamental marketing principles like storytelling.
[Video] What Role Does Multimedia Play on Social Media?
It’s a battle to capture the attention of your potential guests and social media is the trenches. Listen to Dimitri Gaucher, Digital Field Marketing Manager at Starwood Hotels & Resorts, as he explains the role multimedia plays in standing out on social media.
Drive More Hotel Bookings with Intelligent, Personal Content
How do you create smart digital marketing campaigns that stand out from your competitors AND align with your revenue goals? Chris Regalado shares how psychographics and personalized content can help hotel marketers.
Not Your Average Hotel Video: Example of Visual Storytelling through Video
I recently came across the golden nugget of visual storytelling for hotels, brought to our attention by Josiah Mackenzie’s article titled Short Films for Storytelling: Why Oliphant Wants to Take Hotel Video to a New Level.
How We Used Storytelling to Build an Effective Hotel Website – One That Converts!
Storytelling can help you get more business through your website, and it's not hard to get started. Woody Hinkle shares how he did it for Sunset at the Palms in Negril, Jamaica.
How Can You Choose Content to Tell Your Hotel Story? 5 Tips
Stuck on what kind of content to create for your hotel? Here are 5 helpful visual storytelling ideas.
Are You Using Virtual Tours to Engage Travelers and Boost Bookings?
Virtual Tours are designed to put your hotel on full display by allowing travel shoppers to pan around a complete 360 degrees. It allows consumers to interactively explore the property, rather than simply being able to view it statically.