Digital Marketing
5 Reasons Why Every Hotel Should Have Its Own Website
Having your own website is an exceptional way to showcase your individuality and put forth the best representation of your hotel online.
How Hotel Chains can Better Market Their Sub-Brands
Hotel chains first introduced sub-brands as a way to provide more catered experiences to a wider breadth of travel shoppers. In the age of personalization, more and more sub-brands popped up across the market in an attempt to provide even more targeted experiences. However, the influx of new brands has saturated the market and [...]
The Journey of an Image with Leonardo
As we work on developing our brand-new content management platform, we’re putting a spotlight on the core technology that has made Leonardo the industry’s leading image distribution platform for many years. Leonardo’s technology does more than just store and distribute photos. Hotel media goes through an extensive automated [...]
Past, present, future: The Evolution of Leonardo’s Technology
As you can imagine, building a new technology platform isn’t something that happens overnight. As Leonardo’s CTO, I’m going to chronicle our journey as we embark on our mission to deliver a new Content Management Platform that meets the needs of our hotel customers today and prepares us to tackle the challenges of tomorrow.
How Image Distribution Technology Helps Hotel Chains Protect Their Brand Online
Our marketing team sat down with Mark Charlinski to discuss the image distribution challenges that hotel chains face and the risks to their brand integrity and presence on OTAs.
Top 9 Takeaways from the 2018 HEDNA Global Distribution Conference
Members of our Product, Sales and Account Services teams had the pleasure of meeting with industry leaders to explore the distribution and technology landscape at HEDNA’s 2018 Global Distribution Conference in Lisbon, Portugal. Check out our top 9 takeaways from the conference that we believe can help hospitality companies be [...]
Spotlight on the Leonardo Support Team
Our Support Team is here to ensure that any issues are resolved in a timely manner with minimal impact on your day to day operations. Today we shine a light on our Support Team so you can get to know them, what they do, and how they stack up to other Support Teams in the industry.
Our Customer-Centric Approach to Product Development
At the end of 2017, we asked for feedback on our current VScape Digital Asset Management platform. The results of our surveys and conversations with customers have taught us that hotel chains are more interested in a complete, comprehensive content management solution than a content distribution system. What hotel chains care [...]
How You Can Make Sure Your Hotel Images are ADA Compliant
VScape helps hotel chains organize digital media assets for storage, retrieval and distribution to the world’s largest network of travel websites, their own brand sites, internal departments and third party vendors. Beyond just an asset repository, VScape provides support for key workflows, as well as content creation tools [...]
How to Attract Guests Online with Killer Visual Content
Visual content: When it's good, it's great for marketing a hotel online. When it's not, it doesn't do anybody any favors. In fact, it can discourage travel shoppers from booking. After price and location, photos play the biggest role in influencing the guest's booking decision. Learn how powerful visuals can help you win more [...]