Industry Insights
How AI-powered chatbots can increase direct bookings and guest engagement
AI-powered chatbots are transforming how hotels engage with their guests. Putting a chatbot on your website gives you another avenue to engage with both guests and potential guests. When implemented correctly, these virtual concierges are not just a trend; they are a game-changer that can answer questions, convert potential guests, and [...]
Leonardo Hotel Digital Marketing Insights: Top Trends for 2024
We’re kicking off the year with some insights into the trends for this year. Forecasters are generally predicting a strong year for travel, with travelers looking for variety and personalization in their accommodations. These are the top 5 travel trends for 2024 that will dominate the conversation across the industry. 1. Generative [...]
ITB Berlin 2023 Takeaways from the Leonardo Team
Last week, our team headed to Berlin for the world’s largest tourism trade fair, ITB Berlin. In between a few prosts with clients at the brauhaus, it was an amazing opportunity to connect and reconnect with partners and travel experts from around the world. This conference brings in hospitality and travel from every sector. When we [...]
Industry Insights: Maintaining our 97% Satisfaction Score
After every interaction with Support team, we ask customers to rate their experience. We maintain a 97% satisfaction rate—far higher than the industry average. How does our support team stay on top of everything? By doing more than just “support.” Kaydian Radway, our Director of Implementation & Customer Support explains how we [...]
Industry Insights: Introducing the Customer Support Team
Learn more about Leonardo’s Customer Support Team. Meet Kaydian Radway, the Director of Implementation & Support at Leonardo. She’s here to explain who is on our support team, what they do, and how they help customers see amazing results.
Industry Insights: The Two Major Content Challenges For Hotel Channels (Feat. Milos Krsmanovic)
Third party booking channels, like Expedia & Booking.com, recognize that bookings are directly correlated to the quality and quantity of visual content. The problem is, how do channels get this visual content from the brands in an effective manner, and how can they use this content to curate personalized travel shopping [...]
Industry Insights: How To Measure Hotel Website Performance (Feat. Naveen Nawaz)
There are two key aspects that determine the performance of a hotel website. First, can travel shoppers find your website? Second, are travel shoppers completing the booking, or are they simply browsing and bouncing? Our UX/UI Manager, Naveen Nawaz discusses how our Vizlly websites are built with SEO & conversion performance in [...]
Industry Insights: Convert A “Looker” Into A “Booker” With UX/UI Design (Feat. Naveen Nawaz)
Surprisingly, UX/UI best practices have not changed in the hospitality industry. The goal has always been to convince travel shoppers to hit the “book now” button. From examining what users spend time on, to integrating subtle animations into our design, our product team is able to make small changes that have a big impact on [...]
Industry Insights: Designing A Hotel Website That Wins Bookings (Feat. Naveen Nawaz)
Website design is the backbone that allows travel shoppers to easily navigate your hotel website, find the relevant information needed to make a purchase decision and ultimately complete the booking. From research and wire-framing to prototypes and mock-ups, our UX/UI Manager, Naveen Nawaz, discusses all the work that goes into [...]
Industry Insights: Win Bookings with this Online Tactic (Feat. Bharat Patel)
Travel shoppers are increasingly searching for experience based information when selecting a hotel. Unfortunately a Brand.com website is very limiting, often offering little more than an amenity checklist. Hoteliers need to keep up with the changing marketplace and provide travel shoppers with the information they want to know [...]