Best Practices
How Hotels Can Leverage Google’s EEAT Principles to Boost Direct Bookings
In today’s online booking landscape, hotels need to do everything they can to stand out. A competitive hotel website establishes a strong online presence that is not only optimized to stand out in search results (better known as SEO) but also optimized for the user experience. Google evaluates websites based on Experience, [...]
What hotels need to know about Google Analytics 4
Google Analytics 4 (GA4) is the latest version of Google Analytics, the industry-standard tool for tracking and monitoring web traffic. This new version has a host of new features, but it’s an increasingly important topic for hoteliers and hotel digital marketers to understand because Google is discontinuing its older analytics tool. As [...]
Background videos for hotel websites: what you need to know and recommended sites
Visual content is essential to your hotel website. A picture sells a thousand room nights, and a video can do even more. Use videos on your hotel’s homepage to truly capture the essence of your property. Videos make a big impact. They go a long way to making your hotel’s site memorable during the early “discovery” phase, when [...]
Distribution spring cleaning: clean up your travel channel listings before the summer high season
Listen closely and you might hear that the birds are chirping and there are fresh buds on trees… That’s right, spring is here. It’s the time of year to knock the dust off and freshen things up around your home – and in your hotel marketing. It’s important to take stock of your listing on major travel channels at least once a year. [...]
Best Practices for Displaying Special Offers on Your Website
Special offers play a major role in your hotel website's overall complexion to help drive direct bookings. Here's how you do it properly.
5 Reasons Why Every Hotel Should Have Its Own Website
Having your own website is an exceptional way to showcase your individuality and put forth the best representation of your hotel online.
Hotel Social Media Strategies during COVID-19
As the travel industry reacts to COVID-19’s impact on tourism and hospitality, hotels’ focus must be on keeping lines of communication open with their guests. Hotels should be using social media to move the conversation online, and engage with your customers. Essential, up-to-date information about availabilities and travel [...]
Looks Matter for Corporate Bookings: What Hotels May be Missing on GDSs
When you break it down, hotel distribution is a complicated labyrinth of massive databases, each with its own purpose. Amadeus, Sabre, and Travelport (which includes Galileo, Worldspan, and Apollo), connect a database of hotel inventory to travel agents around the world. Travel agents and tour operators continue to make up a [...]
Maintaining Brand Integrity Starts with Technology: Secure Your Hotel Media Management
Great photography defines a brand. Beautiful photos show off the careful decisions your hotels made to look their best. Don’t put all that at risk by sharing hotel photos by email, Dropbox, or, even worse, USB key. There are asset management solutions specifically designed for the needs of the hospitality industry. When a [...]
The World’s Best Captions and Short Descriptions in Hospitality Marketing
Find out the best practices for writing captions and short descriptions for your online images in the hospitality industry.