Best Practices
Drive Direct: Best Practices for a High-Performing Hotel Website
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website - one that drives direct bookings.
The Science Behind Website Design: Where to Position Your Book Now Button to Boost Clicks
We examine two concepts, the F-Pattern and Z-Pattern, to understand the most valuable on-screen real estate of your homepage, and where you should position your call-to-actions.
How Can You Choose Content to Tell Your Hotel Story? 5 Tips
Stuck on what kind of content to create for your hotel? Here are 5 helpful visual storytelling ideas.
Are You Using Virtual Tours to Engage Travelers and Boost Bookings?
Virtual Tours are designed to put your hotel on full display by allowing travel shoppers to pan around a complete 360 degrees. It allows consumers to interactively explore the property, rather than simply being able to view it statically.
What OTA Commissions Are Costing You
OTA commissions are a thorn in every hoteliers side, but exactly how much are they costing you? See the numbers and our tips for how to drive more direct bookings.
What is Content Marketing in Hospitality? (Part 1 of 3)
Content marketing has the ability to turn travel shoppers into bookers. We break down the term and show you how it can make a difference for your property.
How To Write Attention-Grabbing Descriptions for Your Hotel’s Visuals
Having enticing descriptions accompanying your visuals make your hotel positively stand out to travel shoppers online.
4 Fascinating New Digital Hotel Trends You Need to Know
The hotel ecosystem is colliding head on with the digital world. These new trends are unbelievable.
People Don’t Buy What You Do, They Buy Why You Do It
One of most powerful fundamentals in understanding how to market any product or service is to focus on why your company does what it does.