Visual Storytelling
How HotelREZ Improved Image Quality for Over 900 Hotels in 30 Days
HotelREZ provides representation services for over 900 independent hotels around the world. As part of HotelREZ, client hotels receive access to Leonardo’s Enterprise platform, VScape, in order to manage their image distribution to 3rd party travel channels and all four major GDSs. At the end of 2018, HotelREZ conducted an [...]
The Journey of an Image with Leonardo
As we work on developing our brand-new content management platform, we’re putting a spotlight on the core technology that has made Leonardo the industry’s leading image distribution platform for many years. Leonardo’s technology does more than just store and distribute photos. Hotel media goes through an extensive automated [...]
Past, present, future: The Evolution of Leonardo’s Technology
As you can imagine, building a new technology platform isn’t something that happens overnight. As Leonardo’s CTO, I’m going to chronicle our journey as we embark on our mission to deliver a new Content Management Platform that meets the needs of our hotel customers today and prepares us to tackle the challenges of tomorrow.
Top 9 Takeaways from the 2018 HEDNA Global Distribution Conference
Members of our Product, Sales and Account Services teams had the pleasure of meeting with industry leaders to explore the distribution and technology landscape at HEDNA’s 2018 Global Distribution Conference in Lisbon, Portugal. Check out our top 9 takeaways from the conference that we believe can help hospitality companies be [...]
How You Can Make Sure Your Hotel Images are ADA Compliant
VScape helps hotel chains organize digital media assets for storage, retrieval and distribution to the world’s largest network of travel websites, their own brand sites, internal departments and third party vendors. Beyond just an asset repository, VScape provides support for key workflows, as well as content creation tools [...]
How to Attract Guests Online with Killer Visual Content
Visual content: When it's good, it's great for marketing a hotel online. When it's not, it doesn't do anybody any favors. In fact, it can discourage travel shoppers from booking. After price and location, photos play the biggest role in influencing the guest's booking decision. Learn how powerful visuals can help you win more [...]
Highlights from the Best Ever HSMAI Digital Marketing Conference
Highlights from HSMAI's annual Digital Marketing Strategy Conference in New York. From macro Trends, to SEO and social media, see what's shaping hotel marketing in 2017.
Webinar Recap: How to Craft Compelling Website Content
Your hotel website is your digital storefront, and your content is the warm greeting to visitors. Learn how to craft compelling web content that motivates travel shoppers to book. See the highlights from our webinar.
If a Picture is Worth a Thousand Words – Video is Priceless
At the risk of sounding cliché, we already know that a picture is worth a thousand words. A picture can tell a story online in a way that is informative as well as engaging, and provide details to travel shoppers that words could never convey. This being said, the key to success will be moving beyond simple photos and pushing [...]
3 Characteristics of the Top Business Travel Hotels
Conde Nast Traveler recently came out with results from a poll asking travelers, what are the best hotels for business travel? The results featured hotels in 15 of the most popular business travel cities around the world. Included on the list is the Four Seasons Seattle, the InterContinental San Francisco, The Ritz-Carlton [...]