Visual Storytelling
How Coca-Cola Delivers the “Big Idea” through Storytelling
Even as technology changes, marketers are still making effective use of fundamental marketing principles like storytelling.
Not Your Average Hotel Video: Example of Visual Storytelling through Video
I recently came across the golden nugget of visual storytelling for hotels, brought to our attention by Josiah Mackenzie’s article titled Short Films for Storytelling: Why Oliphant Wants to Take Hotel Video to a New Level.
How We Used Storytelling to Build an Effective Hotel Website – One That Converts!
Storytelling can help you get more business through your website, and it's not hard to get started. Woody Hinkle shares how he did it for Sunset at the Palms in Negril, Jamaica.
8 Ways to Drive Traffic to Your Hotel Website (Part 1)
You can't drive direct bookings if nobody can find your website. See our 8 tips for making your hotel website more discoverable in search engine results. Part 1 of our two-part series.
Drive Direct: Best Practices for a High-Performing Hotel Website
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website - one that drives direct bookings.
How Can You Choose Content to Tell Your Hotel Story? 5 Tips
Stuck on what kind of content to create for your hotel? Here are 5 helpful visual storytelling ideas.
Are You Using Virtual Tours to Engage Travelers and Boost Bookings?
Virtual Tours are designed to put your hotel on full display by allowing travel shoppers to pan around a complete 360 degrees. It allows consumers to interactively explore the property, rather than simply being able to view it statically.
What Is Visual Storytelling?
Darlene Rondeau, Leonardo’s VP of Best Practices, shares the value of storytelling and leveraging your hotel’s narrative to inspire and attract potential guests.
How To Write Attention-Grabbing Descriptions for Your Hotel’s Visuals
Having enticing descriptions accompanying your visuals make your hotel positively stand out to travel shoppers online.