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Best Practices for a High Converting Website: A Look Book for Hoteliers

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Best Practices for a High-Converting Website: A Look Book for Hoteliers

Today’s travel market is highly fragmented. Travel shoppers can research and book hotels through a plethora of online channels. But none is more powerful (or more profitable) than your hotel website. Your hotel website is your digital storefront; the place people come to in search of more information about your property. You’ve got one shot to make a great impression and lead them down the booking path. No pressure! Download this Look Book to learn 5 best practices for how to create a high-converting website, along with practical examples from hotels reaping the rewards.

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CHAPTERS

Your Hotel Website is Your Digital Storefront

Today’s travel market is highly fragmented. Travel shoppers can research and book hotels through a countless number of channels. But none is more powerful (or more pro table) than your hotel website.

Ch. 1: Tell Your Story

Your hotel website should be engaging, using a blend of words, images, captions, videos, and virtual tours to showcase what makes you unique. We call this visual storytelling.

Ch. 2: Lead with Your Guest Rooms

We analyzed more than 500 million pieces of media to find that Guest Rooms are the #1 most viewed image by travel shoppers.

Ch. 3: Provide Social Proof

As consumers move further down the booking path, they look for snippets of social proof to validate their purchase decision.

Ch. 4: Promote Special Offers

45% of travelers worldwide consider special offers important to booking, yet only 4% of hoteliers feel the same way. This suggests a massive disconnect in the industry between what travel shoppers want, and hotels are providing.

Ch. 5: Be Mobile

In 2016, 1 in 5 reservations were made on a mobile device; something that’s only going to continue to climb.

An Excerpt

“Today’s travel market is highly fragmented. Travel shoppers can research and book hotels through a countless number of channels. But none is more powerful (or more pro table) than your hotel website.

In fact, a 2017 Travel Website Behavior Study found that your hotel website is THE MOST influential factor when researching a booking a hotel – more influential than Word of Mouth, OTAs, Search Engines and Review Sites. Your website is your digital storefront; the place people come to for more information about your property and to decipher if it can meet their needs. For branded properties especially, a standalone website is your opportunity to stand out from others under the same umbrella.