How a Website Helped this Bed & Breakfast Stand Out from the Competition
A unique path led Paige Stephens and her husband into the world of hospitality. Their hotel adventure started with the purchase of a beautiful bayside property. After they began to fix the place up, they decided to turn it into a traditional bed and breakfast in 2009. Soon after, couples also began approaching them to host [...]
Looks Matter for Corporate Bookings: What Hotels May be Missing on GDSs
When you break it down, hotel distribution is a complicated labyrinth of massive databases, each with its own purpose. Amadeus, Sabre, and Travelport (which includes Galileo, Worldspan, and Apollo), connect a database of hotel inventory to travel agents around the world. Travel agents and tour operators continue to make up a [...]
Cut a Larger Slice of the Booking Pie: How PPC for Hotels Competes with OTAs, a Conversation with Md Nizam Uddin
PPC for hotels can be a powerful tool to generate revenue and brand visibility. In search engine marketing, PPC, or pay-per-click advertising, is a method and strategy where you pay to reach the top of search results. The basic system is simple: you “bid” on a keyword (e.g., hotel near LAX airport) to show your hotel ads in [...]
Leonardo to power KAYAK’s image technology with extended new agreement
For over 10 years, KAYAK has leveraged Leonardo’s image distribution technology to automate the collection of high quality visual content that helps millions of their on-line travel shoppers make confident travel decisions. We’re pleased to announce that we have extended and expanded our agreement with KAYAK. The expanded agreement will [...]
Maintaining Brand Integrity Starts with Technology: Secure Your Hotel Media Management
Great photography defines a brand. Beautiful photos show off the careful decisions your hotels made to look their best. Don’t put all that at risk by sharing hotel photos by email, Dropbox, or, even worse, USB key. There are asset management solutions specifically designed for the needs of the hospitality industry. When a [...]
Why Book on Google is Good News for Hotels
Vacation planning starts on Google. More than half of all travelers begin their travel research on a search engine, according to the experts at Google. The search engine giant’s goal has always been to help users find the results they want faster, now they want to show the information people want and keep users within [...]
What to expect from our new Media Library
Earlier this month, we shared the exciting news of our Fall ‘19/Winter ’20 Product Releases. We’re starting a new chapter at Leonardo, and Media Library is one of the many new products we’re rolling out in the coming months. This newly-design and updated Media Library will be available early 2020. What is Media Library? Media [...]
The Hidden Costs of Bed Banks for Travel Channels: a Q&A with David Sgroi
We sat down with David Sgroi, Director of Enterprise Sales at Leonardo to chat about bed banks and the hidden costs of hotel distribution. Let’s start off with an easy one: what is a bed bank? David Sgroi: A bed bank is a company that provides hotel chains’ rates, inventory, and availability wholesale to the channels that end [...]
Leonardo remains a valuable part of SiteMinder’s complete hotel distribution and representation service.
After five years of successful collaboration, the global hotel industry’s leading guest acquisition platform, SiteMinder, has re-signed its partnership agreement with Leonardo for another three years. The renewed partnership will see SiteMinder continue its use of Leonardo’s technology to distribute hotel images to GDSs, as [...]
We Are One of the First Companies to Connect to Booking .com’s New Photo API
When Booking.com told us earlier this year that they were launching a Photo API, we made it our mission to be one of the first companies to write to it. Mission accomplished. Here we are today, proud to say that we are one of the first companies to connect to Booking.com’s new Photo API. This deeper integration with Booking.com [...]