The Rise of Airbnb: How Hotels Can Fight Back
Download this eBook to learn what Airbnb is doing differently to win over traveler shoppers, and 4 best practices to improve your hotel's digital experience and win more bookings.
The Rise of Airbnb
Check out this Infographic for a snapshot look at the impressive rise of Airbnb over the last decade, and how it’s changing the hospitality industry as we know it.
32 SEO Terms Every Hotelier Needs To Know
You probably already know that SEO is important for your hotel, but you might want to better understand the terms used by SEO experts so that you can ask the right questions.
Why You Need Localized Special Offers on Your Hotel Website
When hunting for a hotel, travel shoppers want to ensure they’re getting the best deal, and a special offer can be just the incentive they need to make a booking. If you are a branded property, you already have access to special offers developed by your brand. But to truly stand out in your local market, you also need some [...]
Webinar Recap: How Digital Marketing Can Transform Hotel Revenue Management
To get the best results, Revenue Managers should be working in unison with their Director of Sales & Marketing (DOSM), or whoever is responsible for marketing at the property level. However, many hotels tend to separate these teams and their corresponding responsibilities, resulting in a lack of communication that could be [...]
Is Your Hotel Website Optimized for Voice Searches?
The way we think about search engine optimization could change dramatically as voice searches rise in functionality and popularity. Hotel marketers need to start preparing for the inevitable and become more familiar with voice searches, their potential impact on SEO, and how to optimize their websites for them.
Drive More Direct Bookings With a Localized Experience on Your Hotel Website
When travel shoppers begin planning a trip, the first thing they want to learn about is the local area. This will help determine what kind of accommodation they need, and what their selection criteria will be. Your hotel website should demonstrate your local knowledge and expertise. Learn how to create website content that's [...]
3 Ways to Increase Your Website Speed
47% of consumers expect a webpage to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load. So, if your website is too slow, it’s costing you money. Here's how to fix it.
How to Turn OTA Shoppers into Direct Bookers on Your Website
According to Phocuswright, 72% of travel shoppers in the US use Online Travel Agencies (OTAs) to shop for hotels. That’s a lot of people! The good news is, you can convince OTA shoppers to book directly on your website instead.
Hotel Storytelling Done Right: Spotlight on Hotel Ylem
Stories help develop an emotional connection with travel shoppers, which is important because emotion has been found to influence purchase intent. If a travel shopper is stuck deciding between your hotel and another down the street priced the same, they are more likely to choose the one with the best story; the best emotional [...]