Is Facebook the Next Google? Facebook’s Search Functionality Explained
Facebook is now the second largest advertising seller behind Google. But, according to Facebook’s CFO, David Ebersman, the amount of Facebook ads being shown to its users is reaching a saturation point. For the company to continue to grow, it needs to find new revenue streams. Surprisingly, where Facebook might see the most [...]
How a Vanity Website Can Complement Your Brand’s Digital Marketing Efforts
Being part of a chain offers many advantages to hotel owners; name recognition, access to established loyalty programs, more booking channels, and marketing resources. But even with all these benefits at your disposal, there are still things you can do to drive more direct bookings for your hotel – initiatives which complement [...]
Why The Right Hotel Images Are SO Important for Your OTA Listings
Your hotel images are the one feature you can really control on OTA sites. They are the single most important way to convey your unique story and become part of a traveler’s consideration set. Learn what hotel images travel shoppers want to see the most, and how a digital brochure can help you serve up the right content on [...]
The State of SEO in Travel: 13 Eye Popping Statistics
To win more direct bookings, you need to drive more website traffic. And for that to happen, your website needs to be “discoverable” by search engines. We’ve compiled the following Infographic to help you understand the true impact of SEO in the travel industry today, and where to focus your SEO efforts.
Machine Learning: How Google is Helping Hoteliers Get Smarter with Search
Google's advancements in data collection & machine learning can help hoteliers get in front of the right people, at the right time, with the right message. Read this excerpt from Jennifer Wesley, our webinar guest speaker last week, to learn more.
Webinar Recap: Smart SEO Strategies to Drive Direct Bookings
In our recent webinar, we were joined by Jennifer Wesley from Google to discuss smart SEO strategies to drive direct bookings. Learn how the rise of mobile is reshaping the travel shopping journey, how machine-learning can help you better target travel shoppers, and strategies to get your website ranking higher in search engine [...]
Smart SEO Strategies to Drive Direct Bookings
Learn how travel shoppers use search engines to find hotels, how to increase your organic rankings to drive more traffic, and the 5 elements of a high-converting hotel website to ensure you can capitalize on all the new traffic heading your way.
Do You Own Your Website Domain? The Common Mistake Made by Hoteliers
Your website domain is incredibly valuable to your hotel. It’s a part of your intellectual property, essential to your digital marketing, and helps drive revenue through direct bookings. Because it's so valuable, you can't afford to entrust someone else to purchase it for you. Here's what can happen if you do...
Best Practices for a High Converting Website: A Look Book for Hoteliers
Today’s travel market is highly fragmented. Travel shoppers can book hotels through a plethora of online channels. But none is more powerful (or more profitable) than your hotel website. Your hotel website is your digital storefront; the place people come to in search of more information about your property. You’ve got one shot [...]
3 Tips to Reduce Booking Abandonment on Your Hotel Website
Booking abandonment is a real issue for the travel industry. As many as 81.6% of online travel bookings are abandoned, worth an estimated $1.78 trillion! In this article, we outline 3 things you can do right now on your hotel website to improve purchase intent and drive more direct bookings.