Are You Driving Social Media Traffic To Your Website? How UTM Parameters Can Help Track It
Is your social media strategy driving traffic to your website? And how much of this traffic is converting into direct bookings? UTM parameters are a great tool for tracking both these things, and uncovering what content is working for you.
How to Leverage User Generated Content to Persuade Travel Shoppers
User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.
Building a Winning Social Media Strategy – Insights From Our Webinar
We had so many questions roll in from our audience during January's webinar, "How to Build a Winning Social Media Strategy," we couldn't answer them all! Guest speaker, Greg Bodenair, has kindly taken the time to answer some of them in this article.
Webinar Recap: How to Build a Winning Social Media Strategy
In our latest webinar, we were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & Cambridge, to get the scoop on how to build a winning social media strategy with trackable ROI.
What Are Long Tail Keywords & How Can They Drive Bookings?
Driving organic traffic to your hotel website is important, but driving quality traffic should also be a priority. By tweaking your SEO strategy to focus on long tail keywords, you’ll be able to drive more quality website traffic that is more likely to convert.
How to Build a Winning Social Media Strategy for Your Hotel
Social media, circa 2017, plays a distinct role in the travel-shopping journey. Consumers use it to find travel inspiration, validate their purchase decisions, and share their travel experiences. But how can hotels capitalize on this to drive more bookings? In this webinar, we examine the business logic behind spending time, [...]
How TripAdvisor’s Algorithm Works & How to Rank Higher
TripAdvisor reviews are an important part of the travel shopping journey. So what can you do to ensure your property listing gets seen by more people? In this article we outline how TripAdvisor’s Popularity Ranking algorithm works and what you can do to improve your ranking.
Intrusive Pop-Ups To Be Punished by Google
In an attempt to improve the browsing experience on mobile devices, Google will begin penalizing mobile websites with intrusive pop ups on January 10, 2017.
What are three key characteristics of today’s consumer?
Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms.
If a Picture is Worth a Thousand Words – Video is Priceless
At the risk of sounding cliché, we already know that a picture is worth a thousand words. A picture can tell a story online in a way that is informative as well as engaging, and provide details to travel shoppers that words could never convey. This being said, the key to success will be moving beyond simple photos and pushing [...]