covid-19
Ten Blog Content Ideas for Hotels During COVID-19
Your hotel blog is normally all about amazing reasons to visit your area and stay at your hotel. We know that hotels may be struggling with figuring out what to post as they figure out their COVID-19 marketing strategy. Here are ten blog ideas to add to your content calendar. If you don’t have a blog – or don’t have the time to [...]
Marketing for the early recovery stages: top of funnel marketing for hotels
Most travel plans are on pause right now, but hotels should be preparing as different markets begin to open up or lift restrictions. Today we’re sharing top-of-funnel strategies that the hotel industry can implement to start building awareness and demand in the early phases of travel recovery. While travel is on pause, we [...]
Local marketing for hotels’ COVID-19 recovery
Analysis of how hotels flourished after previous recessions consistently shows that marketing is an essential tactic to avoid slashing rates and boost occupancy quickly. Hotels need to balance cutting costs with marketing investments. But the next step is deciding where to invest in marketing. The specific segments, traveler [...]
Hotel Social Media Strategies during COVID-19
As the travel industry reacts to COVID-19’s impact on tourism and hospitality, hotels’ focus must be on keeping lines of communication open with their guests. Hotels should be using social media to move the conversation online, and engage with your customers. Essential, up-to-date information about availabilities and travel [...]
Invest in new photography: marketing strategies for COVID-19
Photos are your opportunity to make a good first impression online. High-quality hotel photography has been proven to increase conversion rates and revenue, but with changing technology, photos can quickly show their age. What looked good on the average screen three or more years ago may look dated now. It’s essential that your [...]
Digital Marketing for Hotels During COVID-19: Off-Page Content and Paid Marketing
As we’ve shared in recent blogs, marketing efforts have a proven track record of helping hotels recover in a post-recession and post-crisis landscape. In a previous post, we shared marketing strategies designed that promote direct bookings and indirect bookings when the travel industry inevitably recovers. The content on your [...]
Hotel Marketing on Travel Channels During COVID-19: Content Strategies for a Strong Recovery
Hotel brands will need to take a multi-pronged approach to recovery. Investing in marketing – which expert analysis shows is key to strong, lasting post-recession growth – means focusing on your presence across direct and indirect channels. On your direct channels, where hotels have more control, we recommend open communication [...]
Hotel Marketing During COVID-19: A Direct Booking Content Strategy
Analysis of previous post-recession recovery strategies demonstrates that hotels and brands that focused on a marketing approach – instead of cost or rate cutting – rebounded better and faster. At this moment, in the heart of the global crisis, we understand that it is hard to come up with a marketing strategy. That’s what [...]
Reassuring guests during COVID-19: How to write a travel update
How you react during COVID-19 will speak volumes to your guests and will help maintain your online presence and ongoing marketing efforts. From a hotelier’s perspective, it’s important to provide your guests with up-to-date information to maintain a positive relationship. In this time of crisis, your guests want to know the [...]
Digital marketing strategies for hotels during COVID-19: how to stay afloat and get ahead
We’re in unprecedented times. The news around COVID-19 is constantly changing. But it is important that we keep calm, and act rationally and responsibly both in our personal lives and as companies trying to navigate these uncharted waters. The travel industry has been hit especially hard by this pandemic. These are trying times [...]