hotel marketing
Webinar Recap: How to Build a Winning Social Media Strategy
In our latest webinar, we were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & Cambridge, to get the scoop on how to build a winning social media strategy with trackable ROI.
What Are Long Tail Keywords & How Can They Drive Bookings?
Driving organic traffic to your hotel website is important, but driving quality traffic should also be a priority. By tweaking your SEO strategy to focus on long tail keywords, you’ll be able to drive more quality website traffic that is more likely to convert.
How TripAdvisor’s Algorithm Works & How to Rank Higher
TripAdvisor reviews are an important part of the travel shopping journey. So what can you do to ensure your property listing gets seen by more people? In this article we outline how TripAdvisor’s Popularity Ranking algorithm works and what you can do to improve your ranking.
What are three key characteristics of today’s consumer?
Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms.
3 Characteristics of the Top Business Travel Hotels
Conde Nast Traveler recently came out with results from a poll asking travelers, what are the best hotels for business travel? The results featured hotels in 15 of the most popular business travel cities around the world. Included on the list is the Four Seasons Seattle, the InterContinental San Francisco, The Ritz-Carlton [...]
How Coca-Cola Delivers the “Big Idea” through Storytelling
Even as technology changes, marketers are still making effective use of fundamental marketing principles like storytelling.
[Video] What Role Does Multimedia Play on Social Media?
It’s a battle to capture the attention of your potential guests and social media is the trenches. Listen to Dimitri Gaucher, Digital Field Marketing Manager at Starwood Hotels & Resorts, as he explains the role multimedia plays in standing out on social media.
How We Used Storytelling to Build an Effective Hotel Website – One That Converts!
Storytelling can help you get more business through your website, and it's not hard to get started. Woody Hinkle shares how he did it for Sunset at the Palms in Negril, Jamaica.
Drive Direct: Best Practices for a High-Performing Hotel Website
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website - one that drives direct bookings.
The Science Behind Website Design: Where to Position Your Book Now Button to Boost Clicks
We examine two concepts, the F-Pattern and Z-Pattern, to understand the most valuable on-screen real estate of your homepage, and where you should position your call-to-actions.