Social Media
How to Leverage User Generated Content to Persuade Travel Shoppers
User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.
Building a Winning Social Media Strategy – Insights From Our Webinar
We had so many questions roll in from our audience during January's webinar, "How to Build a Winning Social Media Strategy," we couldn't answer them all! Guest speaker, Greg Bodenair, has kindly taken the time to answer some of them in this article.
Webinar Recap: How to Build a Winning Social Media Strategy
In our latest webinar, we were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & Cambridge, to get the scoop on how to build a winning social media strategy with trackable ROI.
How to Build a Winning Social Media Strategy for Your Hotel
Social media, circa 2017, plays a distinct role in the travel-shopping journey. Consumers use it to find travel inspiration, validate their purchase decisions, and share their travel experiences. But how can hotels capitalize on this to drive more bookings? In this webinar, we examine the business logic behind spending time, [...]
What are three key characteristics of today’s consumer?
Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms.
3 Characteristics of the Top Business Travel Hotels
Conde Nast Traveler recently came out with results from a poll asking travelers, what are the best hotels for business travel? The results featured hotels in 15 of the most popular business travel cities around the world. Included on the list is the Four Seasons Seattle, the InterContinental San Francisco, The Ritz-Carlton [...]
8 Ways to Drive Traffic to Your Hotel Website (Part 1)
You can't drive direct bookings if nobody can find your website. See our 8 tips for making your hotel website more discoverable in search engine results. Part 1 of our two-part series.
How Can You Choose Content to Tell Your Hotel Story? 5 Tips
Stuck on what kind of content to create for your hotel? Here are 5 helpful visual storytelling ideas.
4 Fascinating New Digital Hotel Trends You Need to Know
The hotel ecosystem is colliding head on with the digital world. These new trends are unbelievable.