user-generated content
How to Leverage User Generated Content to Persuade Travel Shoppers
User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.
Drive Direct: Best Practices for a High-Performing Hotel Website
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website - one that drives direct bookings.
3 Content Marketing Trends for Hoteliers
Content marketing is an essential part of any hotel’s digital marketing strategy. But where should you be focusing your attention, and how can you make content creation more manageable? Here's 3 content marketing pillars to help frame your strategy.
Product Updates
Introducing: In-app Reports. The data you need to take your distribution strategy to the next level
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