web marketing
Why would I use a Technology Company instead of a Digital Agency?
Technology has changed hotel marketing. Choosing a technology vendor over a digital marketing agency solves key troubles that hoteliers face when managing their online presence and marketing opportunities.
5 Reasons Why Every Hotel Should Have Its Own Website
Having your own website is an exceptional way to showcase your individuality and put forth the best representation of your hotel online.
5 Ways To Market Your Hotel During The Holidays
With the holidays fast approaching, it’s time to start thinking about your hotel’s seasonal marketing initiatives. A recent study by Reuters found that 107.3 million Americans traveled over 50 miles throughout the holiday season in 2017. Whether these travel shoppers are visiting long-distance family members or enjoying a [...]
Are You Driving Social Media Traffic To Your Website? How UTM Parameters Can Help Track It
Is your social media strategy driving traffic to your website? And how much of this traffic is converting into direct bookings? UTM parameters are a great tool for tracking both these things, and uncovering what content is working for you.
How to Leverage User Generated Content to Persuade Travel Shoppers
User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.
Webinar Recap: How to Build a Winning Social Media Strategy
In our latest webinar, we were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & Cambridge, to get the scoop on how to build a winning social media strategy with trackable ROI.
What Are Long Tail Keywords & How Can They Drive Bookings?
Driving organic traffic to your hotel website is important, but driving quality traffic should also be a priority. By tweaking your SEO strategy to focus on long tail keywords, you’ll be able to drive more quality website traffic that is more likely to convert.
How TripAdvisor’s Algorithm Works & How to Rank Higher
TripAdvisor reviews are an important part of the travel shopping journey. So what can you do to ensure your property listing gets seen by more people? In this article we outline how TripAdvisor’s Popularity Ranking algorithm works and what you can do to improve your ranking.
The Science Behind Website Design: Where to Position Your Book Now Button to Boost Clicks
We examine two concepts, the F-Pattern and Z-Pattern, to understand the most valuable on-screen real estate of your homepage, and where you should position your call-to-actions.
What is Content Marketing in Hospitality? (Part 1 of 3)
Content marketing has the ability to turn travel shoppers into bookers. We break down the term and show you how it can make a difference for your property.